Digital Marketing

Search Engine Optimization is one of the easiest ways to get organic traffic and genuine leads for your business. It is far better than traditional marketing and branding strategies. Also, SEO has the potential to do miracles for your business. Businesses who opt right SEO strategy at the right time are performing beyond their expectations, breaking all boundaries, they’re turning up global.

What is the role of a Search Engine Optimization Company?

You have undoubtedly already heard about the advantages of SEO, and the reasons why every organization needs it. But even if you don’t have an SEO expert on staff, you might be wondering how SEO can help your company.

If you are new to digital marketing, SEO can become a little complicated. Even though they describe their services on their website, it might still be unclear what a Search Engine Optimization Company actually does.

How does Timeline techno help you grow your business?

Digital marketing experts at Timeline Techno have specific knowledge in aiding search engine rankings of companies. SEO specialists are aware of the best practices for utilizing search engines like Google, Bing, and Yahoo to increase organic traffic to your website.

Our SEO experts offer a variety of activities, such as analyzing your website, creating a custom SEO strategy, and putting into practice the strategies that will help your company achieve its objectives.

Social Media Marketing (SMM)

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

In this post, we’ll walk you through a nine-step plan to create a winning social media strategy of your own. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing is the practice of using social media channels to sell or promote a brand, product or service.

Social media marketing helps businesses:

Increase brand awareness,Build engaged communities,Sell products and services,Measure brand sentiment,Provide social customer service,Advertise products and services to target audiences,Track performance and adjust larger marketing strategies accordingly

Online reputation management Services (ORMS)

Online reputation management is a practice of structuring a brand’s reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms.

For a user, the brand must display or provide correct solutions for their queries. If the questions are not resolved, a user may not trust the brand for their requirement, thus making the user provide negative comments on the brand, which is then marked by the internet algorithms. This takes a heavy toll on the brand’s reputation as it slips down from the search results giving a window for the competitors to rise higher.

Online reputation management manages the brand by organizing its digital structure, uploading the correct information, linking the correct pages, counteracting misleading data, and providing a brand’s best image to the user. The internet is a global village that brings together friends and enemies in one place. This builds a place of worry because strangers and competitors are always a step ahead to draft a bad reputation for a brand.

What is Google Ads?

Google Ads is the new name for Google’s range of advertising capabilities — on Google.com and across Google’s other properties, partner sites and apps. These services are designed to help businesses and marketers connect with billions of people who are finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.

The new Google Ads brand and solution will help businesses of all sizes choose the right solutions for their needs, making it even easier for them to deliver valuable, trustworthy ads and offer the best experiences for existing and potential customers alike.

Keywords: These are the words or phrases that people type into Google Search, which trigger your ad to appear. When setting up an ad campaign, you’ll pick a list of keywords that you think people might search for when they want what you have to offer (and don’t worry: we can help).

Bid: This is the maximum amount you’re willing to pay when someone clicks on your ad. (Since, with Google Ads, you don’t pay to show up — only when someone clicks on your ad to visit your site or call you.)

Quality Score: This metric tells you how relevant your keywords are to your ad — and to your landing page (i.e. the webpage where people will be taken when they click your ad). A good Quality Score can lower your bid costs and improve your ad rank in the search results.

Ad Rank: This metric helps determine where your ad will show up, relative to other ads, when it’s triggered to appear on Google. Your rank is determined using your bid, your Quality Score, and other factors.

CPC (cost-per-click): The actual amount you pay when someone clicks on your ad. (You don’t necessarily pay your entire bid price for every click — that just sets up a range of possible costs-per-click you might pay.)

Conversion: A conversion takes place when someone who has clicked your ad goes on to take another action you’ve designated as important — like making a purchase, signing up for a newsletter, or calling you.

Google Ads, formerly known as Google AdWords, is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.