Our Website Design:-
What web designers do to ensure websites achieve their objectives? And how to check all angles are covered with a robust website design process? It might be that you’re taking the first steps in a web project and are feeling overwhelmed. Or, that you’re a seasoned marketeer struggling to keep ahead of new tech. Here we’ll show you how following a vigorous website design process is crucial to the successful completion of every project we do.
Discovery Phase
Needs assessment – we take a strategic approach to assess the needs of the organisation; looking at long-term objectives and internal and external influencers.
Research – this includes desk research (competitor and industry) and stakeholder and user interviews. We look at existing analytics and use tracking tools like to give vital information about user behaviour within the existing website.
Site goals review – we investigate what customer and business needs the website must address, and what functionality is required to achieve this.
Analytics review – using Google Analytics, we’ll study the current site performance; looking at the user flow, pages that users ‘drop off’, average view time and bounce rate. We typically look over the last year’s data to get a realistic picture over time.
Conversion review – conversions can be call-back requests, contact form completion, offers redeemed, online sales, phone calls recorded from site or download content requests. We’ll assess what elements are converting well, and not so well.
User persona creation – crucial to the process, this involves developing typical user profiles and informs the design process. By learning about each type of user’s needs and creating a user flow chart, we can enhance the experience of each user.
Sitemap creation – here we identify pages (like a contents table), as well as the hierarchy of the pages. We decide the pages to keep and remove and may restructure top-level navigation to improve user experience.
Sketched low fidelity wireframes – we create this site outline with the client face-to-face as a starting point for the visual design and structure of the website. It helps to illustrate how the content and functionality will be laid out on a page, as well as considering user needs and journey.
Flow/process diagrams – we map out the users’ flow through the site from first hit to the end goal.
Identify functionality requirements – we create a technical specification document that outlines how we’ll build the website.